519Area Economy Run

As enthusiasm for London's ShunPiker Tour dwindles due to fuel prices, a replacement event is advanced. Rather than pack the kids into the SUV for a lemming tour of bucolic boonies and ghost hamlets, economy enthusiasts register for a high-tech run from point A to point B.
Electric, hybrid, 4 cylinder, 6 cylinder and 8 cylinder cars equipped with GPS navigation, mobile WiFi and economy calibration compete for Zee-prizes in respective categories. Liters of gasoline/diesel per 100 kilometers and elapsed time are the measurements of economy and efficiency.
Registrants own their own their own cars and pay an entry fee. They log on to learn of surprise start and end points, and then file their ideal trip route and anticipated elapsed time. Proprietary system tracks their progress in real time, and at destination records arrival time and fuel economy -and posts category winners.
With run scheduled during normal work-day traffic, keen navigation and driving skills are essential. Cars sport either commercial or non-commercial decals and fly the logo flag.
Software controls the run from start to finish with just two officials needed: one at the start point of the run and another at the finish. Results would be instantly on the website.
Whereas a catchy idea cannot be patented, the enabling computer system and logo can be protected. Here's an opportunity for an entrepreneurial type to be first off the mark with a continent-wide turnkey package for groups interested in launching their own annual economy run.
Next steps?